Feedback loop
Description:
Developed as a simulation of the creative act. Intended to present the connections and associations individuals might employ when developing an idea. The work attempts to address a number of questions including, could the process take the form of a social activity similar to “telephone” or “exquisite corpse”? What meanings can be drawn from content when it is separated from its original context? How much control should the user/player have while exploring new visual and verbal associations? Is this an accurate simulation of an individual’s creative act? Does the use imperfect or super perfect knowledge from a system positively or negatively affect the generation of new new and novel ideas?
Concept:
Google image and site searches provide a feedback loop to study verbal and visual associations, randomness and control, analogue an digital. Final documentation of the process is made by a limited run screen print series.
Responsibilities:
Concept development, design and production
